At the forefront of guiding organisations in aligning place-based investment decisions with strategic intent, our Strategy22 practice continues to excel.
To support our growth, we are thrilled to announce the appointment of Kate Horton as Principal, joining our Tāmaki Makaurau office in early 2024.
Kate brings a wealth of experience garnered from her extensive background in consulting, business and government, particularly in organisational strategy, engagement, programme management, human-centred design and strategic workplace consulting. Her appointment will significantly bolster our team's expertise.
With over 30 years of being New Zealand-owned and operated, TwentyTwo has been a trusted partner in helping clients understand how their investments in place-based assets can serve as catalysts for broader transformations. These transformations can lead to impactful outcomes for both the organisation and their workforce, as well as for the community and New Zealand as a whole.
In an era increasingly dominated by digital advancements, the relevance of a physical 'place' remains paramount for most organisations, whether public, private or not-for-profit. 'Place' encompasses real estate, infrastructure and workplaces – integral components that demand thoughtful place-based investment choices and decisions.
'Place' is where work takes shape, products are crafted and innovation flourishes. It provides businesses with a physical presence and communities with a heart. It not only showcases brand identity, products and services, but also serves as a source of inspiration. Above all, it instils a sense of belonging.
However, the challenge lies in ensuring that place-based planning evolves in tandem with strategic intent and priorities. Misalignment can lead to suboptimal outcomes, such as selecting the wrong location, creating spaces that are too large or small, incurring unnecessary expenses, or designing facilities that do not meet their intended purpose. Strategy22 is dedicated to bridging this gap, aligning place-based planning with the most pertinent strategic drivers to ensure ongoing relevance and future-proofing.
In an environment where making sound decisions is crucial to minimising risk, reducing costs and seizing the opportunities that place-based change can bring, sector-specific experience, strategic acumen and commercial insight are paramount.
Welcome aboard Kate Horton! As a team, we look forward to elevating our commitment to excellence and innovation in place-based investment strategy.